Do you understand how effective image use can help you enhance your SEO? Find out what you should consider in order to get the most out of them. Visual marketing can help you improve your SEO approach, but many businesses focus on optimising their content for search engines rather than giving their images the respect they deserve. Solid pictures have a measurable impact on how a website functions.
Despite all of the advancements in the digital media over the last few years, Google continues to be the dominant force in selecting which websites rank first, which has an impact on the amount of sessions that websites receive. This means that you should organise your visual marketing strategy around Google’s organic rankings before investing time, effort, and money into image creation, especially if you’re a small business.
Create Alt Tags That Are Optimised
Keywords are essential in the creation of any piece of content, as they might affect the images we employ. When developing visual content, one of the tasks that you might easily omit is optimising alt tags. The alt element replaces the image characteristics with alternative text, allowing images to show in Google text searches. You can now discover why your website’s ranking on Google is so low. If you wish to upload an image without an alt property or alt tag, think about it. Because Google’s search algorithms aren’t equipped to do so, they won’t be able to read the image, but they will be able to read the text you add to the image’s alt tag area. This allows Google to interpret the image in the context of the content on your website and categorise it properly.
Shorter tags are easier for Google to index, so try to keep it brief when crafting your alt text. Just as you shouldn’t stuff too many keywords into your content’s text, you shouldn’t stuff too many keywords into your alt tag. Keyword stuffing is detected by search engines, which might result in a drop in your website’s ranking.
Instead Than Using Stock Photographs, Make Infographics
The quality of your photographs has an impact on how your website’s users engage with the material, and as a result, your SEO. Many businesses hunt for high-quality stock photographs when they need high-quality visuals. It isn’t the same, though. Stock photography has become more popular as a result of the growth of stock photo providers and increased user capabilities.
Infographics are a terrific method to accomplish all of this. Especially if your website has an excessive amount of material. Infographics may convey a lot of information in a visually appealing and interactive way. Venngage’s infographics timeline allows you to express a wide range of information, including historical landmarks, event calendars, and even original stories about product deliverables.
Take Into Account the File Sizes
We’ve talked about how vital it is to use high-quality photographs, but it’s equally critical that you keep your file sizes short when uploading them to your website. Large files will slow down the loading time of your website, causing users to become frustrated and leave. That’s something you don’t want to happen.
The size of your photos is one of the most important aspects that affects the loading speed of your website. You can test your site’s speed using Google’s Page Speed Insights tool, and if it doesn’t load quickly enough, look at your picture sizes to see if they’re slowing it down.
When uploading photos and infographics, there are a few things to keep in mind: Graphics and infographics benefit from PNG, SVG, and GIF files, which maintain image quality even at small sizes, whereas photographs benefit from JPEG files. Before submitting photos to your website, you can use image compression tools like ImageOptim to ensure that it loads quickly.
Take Use of the Photographs That Have Been Shared
Images and infographics, in particular, are fantastic to share because of their strong visual appeal and ease of mass distribution.
When you create visual content to accompany your text, it’s likely that when others view it, they’ll share it with others or, if you’re lucky, reuse it on their websites with your permission and hyperlinks to your website. This technique will not only provide you access to audiences you may not have otherwise been able to reach, but it will also improve your rating in search engines by utilising backlinks. Using social media or influencers to take advantage of image sharing and gain more backlinks is another option. Images enhance the text’s qualities, and if you can design high-quality infographics that enrich an informative item or help an influencer generate greater interest in your magazine, you can build a partnership that benefits both you and your partners.